Sour cherry is the most represented fruit in domestic production and one of the most competitive in the European market. Oblachinska sour cherry deserves special attention as it is extremely high-quality variety. That is why the company Desing Taste Center is launching the Center for the Development of Innovative Products Made of Oblachinska Cherry, which will be focused on the promotion of Serbian brand #OblachinskaCherry, development and promotion of high-quality and healthy products made of this fruit in domestic and international markets.
The Center will bring together all participants in the processing chain, with the aim of maximizing quality, adding value, and ultimately reaching high sales and export numbers. USAID Competitive Economy Project supports this activity in the desire to make #OblachinskaCherry a recognizable Serbian brand in the world. Check out the event organized on the occasion of the beginning of the work of the Center.