There were four pre-identified functional competitiveness areas that the Project targeted in different capacities:
Access to Markets – increasing the confidence of Serbian enterprises to identify markets to increase connections to local, regional, and international buyers
Access to Finance – stimulating demand for growth finance and making finance accessible and borrower-friendly
Workforce Development – raising the quality of the labor force and improving employment opportunities to increase export and quality of Serbian products
Operations Development – providing support for improvements in enterprise management and industry consolidation.